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The Dutch Bureau for Tourism & Congresses (NBTC) is responsible for the positioning, development and marketing of the Netherlands at home and abroad. The business market is very important in this respect. As a permanent partner for social marketing, Key Agency helps the business branch of NBTC. The focus is on the international positioning and promotion of the Netherlands as an ideal location for conferences and meetings. I visualise the content for social advertising and campaigns. This could be visuals, banners, animations or even stands.
Commissioned by Key Agency. NBTC participates in the annual event IBTM World. At this international fair, NBTC promotes the Netherlands as an ideal location for conferences and meetings. A series of promotional materials must also be created for this exhibition, including activations, incentives and reminders. Below is a selection from the 2021 campaign. This campaign focused on getting together and rediscovering each other as old friends. At the time, this was in response to the scaling down of the corona regulations.
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